At the end of May I attended the Women in Biz Conference in Toronto. A group of us from Ottawa enjoyed travelling to Toronto in style thanks to conference sponsor GM Canada and the beautiful, comfortable Traverse they lent us.
It was a day- long event that included a meet up the night before for people attending this conference and Blissdom Canada in October (to which I will be attending).
When I bought my Women in Biz ticket I wasn’t sure what to expect, but the line up of speakers is what sold me. The topics that were outlined for discussion: Building your Brand, Social Media, Public Relations and more. These also seemed like a good fit for me. I’ve written about the importance of education before so I checked this off as a chance to meet people and learn.
I ended up meeting a lot of great people, and learned a lot.
The sessions sparked my elevator pitch post – something that I still have to work on. But it also got me thinking about my brand, how all of my websites work together and how I should be planning my future growth for business.
What business you ask? Yes, that’s the tricky part. I’ve been doing Community Managing for over a year now and it has been great. I’ve also had the pleasure of taking on some consulting gigs to help others position themselves in social media and strategize some ideas to use social media in their small business. I’ve done it mostly by referrals from people who have kindly suggested they work with me.
It’s been a perfect fit. My time is still dedicated to being a stay at home mom, so taking on small consulting projects that are flexible have worked quite well for me.
But the Women in Biz Conference solidified that I am on the right path. I was surrounded by so many women entrepreneurs and it was impossible not to feed on that energy.
I have a lot of exciting projects planned and growing and have had so much support. These learning events are beyond valuable, and the Women in Biz Network has a great website and newsletter that is positioned to help many women who are working hard at their business – no matter how big or small.
Building on what I learned at the conference, I am developing a small goal list. These goals for the next 3 months include:
-Creating a plan to actually grow my business and put myself formally out there
-Completely my Elevator Pitch
-Set up a better invoice and accounting system (seriously, I’m married to an accountant. The way I keep track of stuff must drive him crazy!
What are your business goals for the next 3 months?


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My goals effective marketing
media press
local food support & suppliers
great read again as always i enjoy your blogs thanks for sharing and making me put my goals into action
Crystal, I need to add a media kit too!! I’m thinking I should arrange a workshop or something, from our Business and Blogs dinner last night a lot of us need one
Thanks for your input!
I have been meaning to leave a comment on your wonderful post! I am so glad to see that the conference helped you to sprint to action! It is good to take our goals out of our heads and on to paper! Thank you for sharing your experience with us. I can’t wait to see you next year (if not sooner). PS= Glad you enjoyed the drive in the Traverse!
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