Last week I had the honour of guest posting on www.larawellman.com.  I decided to write about the stress of social media numbers and measurement (Klout, number of followers etc).

I get the value in stats and numbers – I love looking at them and analysing them.  I think they are extremely valuable in helping make business decisions and targeted campaigns, if that’s what your website or business needs.

However, I also worry about people getting so caught up in the net of numbers that they don’t see the value outside of the numbers.  Social Media is still about Engagement, and frankly, it’s those relationships that make it extremely worthwhile for me.

So please take a peak at the post and let me know what you think about influence and measurement.  Where is it going? What’s the best way these numbers can be used?  Can I increase my numbers and stay true to my online self?

Thanks Lara for hosting me!

Guest Post: Social Media Numbers